Roblox is revolutionizing the way creators can earn revenue with the introduction of its paid-access model. This new approach allows creators to charge players real money for access to their games, rather than relying on Roblox’s in-game currency, Robux. The change, first unveiled in September 2024, has the potential to significantly enhance the earning power of creators, offering more flexibility and higher revenue shares compared to traditional methods.
Under this new model, Roblox creators can earn as much as 70% of the revenue generated from their paid-access games. The system is structured with tiered pricing options: creators can earn $4.99 (50%) for games priced at $9.99, $17.99 (60%) for $29.99 games, and up to $34.99 (70%) for games priced at $49.99. This model provides creators with an attractive incentive to produce high-quality, engaging games that users are willing to pay for directly.
To participate in this paid-access model, creators must meet several requirements. They need to be at least 13 years old, verify their identity with a photo ID, and comply with Roblox’s community standards and terms of use. They must also live in a country supported by Roblox’s payment provider, Tipalti, and set up an account with Tipalti to receive payments. This ensures that the system is accessible to a wide range of creators while maintaining safety and security for both developers and players.
Roblox’s new policies surrounding paid-access games are designed to ensure a fair and transparent experience for users. Creators are prohibited from engaging in deceptive practices, such as misleading players or redirecting them off the platform. Additionally, all paid-access games must offer a complete and playable experience without requiring players to pay for essential content. Optional items, upgrades, and power-ups can still be bought with Robux, providing another revenue stream for creators.
One of the key advantages of this paid-access model is the flexibility it offers creators in pricing their games. They can experiment with different pricing tiers to see what works best in the market. Roblox has already indicated plans to introduce more pricing tiers in the future, allowing for even more customization. This approach contrasts with the older model, where creators relied heavily on selling virtual items and Robux to generate income.
In 2023, Roblox creators earned a total of $741 million through the sale of virtual items and in-game purchases. With this new revenue-sharing model, the company aims to increase the amount of money flowing directly to creators and help them monetize their games in new ways. Roblox has set an ambitious goal of reaching one billion daily active users and ensuring that 10% of the platform's gaming content revenue is returned to creators.
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