How to Combine Cashback and Loyalty Bonuses For Better Rewards
Customers today are looking Vulkan Vegas for ways to maximize the value of their purchases, whether through loyalty programs, credit cards, or cashback apps. Cashback provides that additional benefit.
Many brands now provide cashback bonuses as part of their loyalty programs, which is an effective way to drive incremental revenue while also capturing new leads and turning them into customers.
1. Shop with a cashback credit card
There is a variety of cashback credit cards, and selecting one to meet your spending habits is crucial. Some cards offer flat rate cash back, while others give higher rewards in specific categories like travel or dining. Some issuer portals such as Amex Offers, Chase Offers or Capital One Shopping can even allow you to make even more.
Before selecting a card, review its terms to ascertain whether there is an upper limit to how much cashback can be earned or certain purchases are ineligible for cashback. Also consider how you would like to redeem your rewards; some cards require meeting certain thresholds before giving you access to request a check or transfer them directly into your bank account.
Make sure that you know when the points and rewards on your credit card will expire so you can redeem them before they vanish, to maximize savings and perks. By pairing cashback with loyalty bonuses, you can increase value from each purchase made.
2. Link your loyalty card with your cashback credit card
For customers to make the most of their cashback rewards, linking their loyalty program card with their credit card can make redeeming rewards simple in-store or online without needing an app or wallet.
Some cards also provide additional reward categories that correspond with specific spending habits, like dining or travel. This approach can be particularly effective at targeting higher spenders who will appreciate receiving an increased cashback rate.
Some cards allow customers to convert cashback rewards into loyalty program points that can be redeemed through various redemption options, making the choice more palatable for younger audiences more familiar with digital payments.
3. Stack cashback with credit card rewards
Promoters have long relied on cash-like rewards to increase engagement within loyalty programs, but marketers are taking this concept a step further by employing advanced personalization techniques. By pairing card-linked rewards with cashback apps, brands can create a compelling value proposition to drive conversions while building the basis for long-term relationships between themselves and customers.
Combining cashback and credit card rewards can make a big difference when purchasing costly items like laptops or home appliances, and it can even help a brand take their rewards program further through welcome series offerings - Obvi saw an 11% rise in opt-in rate thanks to offering 15% coupons and 20% cashback, leading to a contribution margin increase of 5%.
As it's important to recognize, cashback points differ from reward points in that they determine the amount customers receive for making a purchase, whereas reward points are program-specific currency which can be redeemed for coupons or used towards gifts and benefits. Offering both cash-like and traditional reward options in order to stimulate maximum revenue growth is the most effective way of increasing customer acquisition, retention and loyalty for your program.
4. Use cashback apps
Cashback apps are increasingly popular money-saving tools that enable consumers to turn everyday purchases into rewards. These apps work by offering a percentage of purchases back through scanning receipts or accessing promotions within an app's offers and promotions section - these typically feature mobile apps, browser extensions and websites where customers can view available offers.
Rakuten Cashback App, for instance, provides customers with rebates and rewards at over 3,500 popular retailers through an app and browser extension that allow customers to easily locate offers; additionally it features a Top Offers section which showcases special discounts from retailers like Nike and Sephora.
RebatesMe is another well-recognized cashback app, providing rebates and cashback to purchases at more than 4,000 retail partners. With its user-friendly mobile and online interfaces, consumers can track savings and earnings easily; plus its Cashback Protection Program gives added peace of mind against accidental non-crediting.